Services for startups that need product clarity, momentum, and faster delivery
I find the exact moments where users, buyers or teams lose clarity, then turn them into sharper flows, prototypes, and implementation-ready decisions.
Four ways I help teams remove friction and ship faster
Each area is built around common founder-level problems, not generic deliverables.
Activation & Onboarding
Fix the path from signup to first value.
Demo & Sales Experience
Make complex products easier to understand, demo and sell.
AI Workflow Sprint
Help product teams move faster from idea to prototype and implementation.
Design System & UI Debt
Reduce inconsistency and speed up product delivery as the product scales.
Three ways to work together
Each service area can start small as a focused diagnosis, turn into a clear implementation plan or continue into design and delivery support.
Diagnose
From €2,0005 to 7 day product diagnosis. You get a recorded walkthrough, prioritized UX findings, quick wins, risk areas, and a clear recommendation on whether to redesign, prototype, or leave it alone.
Timeline
5–7 days
Best for
Teams that know something is not working, but are not sure where the real problem is.
You get
- UX and product audit
- Analytics or funnel review where available
- Friction points
- Quick wins
- Prioritized recommendations
- Clear next steps
Deliverables
- Recorded product walkthrough
- Short written report
- Prioritized issue map
- 5 to 10 high-impact recommendations
- Suggested metrics or events to track
Output
A clear recommendation: fix in place, prototype, redesign, or leave it — plus what to measure next.
What happens next
You decide whether to implement quick wins in-house, move to Plan, or stop — no pressure to continue.
Plan
From €5,000Turn the diagnosis into a clear product, UX, and implementation plan your team can ship.
Timeline
2–3 weeks
Best for
Teams that need direction, flows, priorities, and a practical backlog before they start building.
You get
- Improved journey or flow
- Wireframes or UX direction
- Tracking plan
- Implementation backlog
- Prioritization
- Experiment ideas
- Success metrics
Deliverables
- Flow or journey map
- Figma wireframes where useful
- Tracking plan
- Prioritized roadmap
- Dev-ready backlog
Output
A dev-ready plan your team can ship from — flows, priorities, and success metrics in one place.
What happens next
Your team builds from the plan, or we continue into Execute for design and implementation support.
Execute
Custom scope, usually from €8,000Design, refine, and support implementation until the improvement is ready to ship.
Timeline
4–8 weeks (scope-dependent)
Best for
Teams that need senior product design support to move from plan to production.
You get
- Final UI design
- Figma files
- UX copy support
- Design specs
- Dev handoff
- Design QA
- Implementation support
- Post launch review
- Iteration recommendations
Deliverables
- Production-ready designs
- Handoff documentation
- QA notes
- Analytics review after launch where possible
- Next iteration plan
Output
Shipped UI and handoff your team can build from — plus a post-launch read on what to measure and improve next.
What happens next
Ship, measure, and iterate — I can stay on for post-launch review or hand off cleanly to your team.
Start small, then scale if the work is useful
Most projects start with a focused diagnosis. This keeps the first step clear and useful before committing to a larger project.
- [ 01 ]
Diagnose
From €2,0005 to 7 day product diagnosis. You get a recorded walkthrough, prioritized UX findings, quick wins, risk areas, and a clear recommendation on whether to redesign, prototype, or leave it alone.
5–7 days
- [ 02 ]
Plan
From €5,000Turn the diagnosis into a clear product, UX, and implementation plan your team can ship.
2–3 weeks
- [ 03 ]
Execute
Custom scope, usually from €8,000Design, refine, and support implementation until the improvement is ready to ship.
4–8 weeks (scope-dependent)
Who this is for
A quick filter so you can decide fast.
Best fit
Technical founders and product teams with something real in market — an MVP, early users, or a live product that still needs too much explanation.
- B2B SaaS, AI tools, fintech, or devtools
- Onboarding, demo, or activation feels harder than it should
- You want a diagnosis before committing to a full redesign
- Senior product judgment without a full-time hire
Not ideal for
Not the right fit if the work is mostly speculative, cosmetic, or disconnected from how users actually behave.
- Pure idea stage with nothing built yet
- Visual polish only — no product problem to solve
- One-off concept screens with no path to ship
- No interest in measuring or learning from users
Not sure where the product is leaking clarity or momentum?
Start with a focused diagnosis. I will help you identify what is not working, what to fix first and whether it makes sense to continue into planning or implementation support.