Maximizing Property's Selling Potential. Navigate the Real Estate Market with Expert Appraisal, Tailored Strategy (B2C)
SonarHome is a group of experts specializing in large-scale business projects. Since 2017, they have transformed the Polish real estate market by introducing new standards and adopting innovative technologies. SonarHome's expertise and sophisticated tools have enabled them to successfully sell nearly 300 apartments in 2022 through their real estate agency. They introduced iBuying, a safe and reliable direct selling solution, to the Polish market. SonarHome offers professional apartment appraisals in Poland, Hungary, and Romania and plans to expand their services to other countries.
Company
Sonar Home
Role
Lead Product Designer
Year
2022
Industry
Real Estate / SaaS / B2C / B2B
1. Introduction
As the Lead Product Designer for SonarHome, I encountered several challenges that required strategic problem-solving and collaboration. These challenges included recreating brand visuals, designing UX/UI for a complex platform, localization and expansion, and effective partnership management. To overcome these challenges, I implemented collaborative brand recreation, user-centric UX/UI design, localized implementation strategy, and effective partnership management. By focusing on localization and expansion efforts, we paved the way for SonarHome's entry into new markets while ensuring strong partnerships with trusted real estate agencies. Overcoming these challenges enabled SonarHome to offer a reliable and innovative platform that maximizes property selling potential, simplifies transactions, and provides tailored strategies supported by expert appraisal and local assistance.
2. Challenge
Art direction helps provide a unified vision in film. Whether it’s set design, prop styling, wardrobe, food styling… all of these elements contribute to setting the stage for a story to unfold. Each aspect is carefully planned with an intention that drives the key message, creating a holistic idea that easily clicks for the viewer.
3. Solution
Art direction plays many roles and serves many purposes in a film production. It fills in any gaps. It’s the subliminal. Or it’s the peculiar looking thing that draws your eye away from the main character, maybe allowing the viewer to discover something before the character does. Well-planned production design can set the tone for a scene through use of colors, textures, patterns, cool/warm/neon lighting, arrangements, etc. Working hand-in-hand with the production team, art direction begins at ideation and collaborates closely throughout the production process, resulting in a strong, cohesive film.
Summary
We measured our results from a May – December 2022 conversion campaign which resulted in 70K people reached, 2.8K unique website visitors Our larger digital marketing strategy consists of Facebook advertising, email newsletters, and blog content on the website. In our newsletters, we highlight new arrivals, feature blog content, and provide styling tips to drive traffic to the website where ultimately, we want the reader to make a purchase.
