Case studies & experiments

Selected product work across fintech, mobility, SaaS, design systems, and health, plus interaction experiments built in code.

Shoppable video: from MVP to multi-market launch
Led Klarna's shoppable video from zero.
Making UI creation scalable through a design system
Led Rakbank's design system from scratch: token layer, 200+ components, adopted across 15+ product teams.
Merchant portal: from fragmented tools to unified workflow
Led the Klarna merchant portal redesign for Shoppable Video.
Apple Pay as a stored payment method
Redesigned EasyPark's Apple Pay implementation from inconsistent hardcoded authorisation to a recurring MIT payment-profile model spanning subscriptions, parking sessions, and camera parking.
Mobile banking redesign for three user types
Led Rakbank's mobile banking redesign across three user types, retail customers, SME owners, relationship managers, using one shared token system.
Discount flow: from 80% abandonment to 90% conversion
Redesigned EasyPark's discount application flow on 457,000 annual transactions with 80% abandonment.

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